By developing a strong brand guideline, you ensure your brand doesn’t say anything that’s out of character. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. Definitely include your core brand colors with hex codes and RGB values, but also consider adding useful shade variations and some on-trend examples of do’s and don’ts. Check it out and get in touch! The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Uber shares its brand to the public through an intricate “system” capitalizing on its nine core brand elements. A style guide is a set of standards for writing and designing content; it defines the style that should be used in communication within a particular organization. Each branded asset is shared through a storyboard that really drives home the style of the company. LEONID SYSTEMS Leonid (where I work) creates enterprise software for communications providers (phone companies, cable companies, SaaS providers). But it's also a reimagining of Microsoft style—a tool to help everyone write in a way that's natural, simple, and clear. Check out how to make your own font and the best tips to go about creating a logo! Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. For example, the AP is a news-focused organization that aims to create guidelines to ensure content is readable by the widest audience possible. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'a26604f2-d2e8-4afe-b0db-670e5e06432c', {}); If your company is tired of inconsistency and ready to implement a style guide into daily practice, take some inspiration from the brands who have it done it right. Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. Brand style guide examples and templates The two major pillars of your brand are its visual elements and editorial voice; combined, they create your brand personality. In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. Your time is valuable. Starbucks outlines exactly how, when, and where to use each typeface, and even provides additional reading for those curious of the greater importance. Expand your knowledge. Decide what sections you think your style guide needs. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Focusing on the many logos and symbols it bears, SLU ensures that no detail is missed. Please enable Cookies and reload the page. It's cool to see the... American Red Cross. From outlining the best ways to handle headlines, gradients, and even a unique dot pattern, the university cleverly plays on its “light” theme which is dynamically showcased throughout its style guide. This style guide example is created for a complex dashboard. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. Create categories relevant to your style guide and add the links there. Naturally, the company's style guide is... 3. 6. 5 Powerful Brand Style Guide Examples Spotify. Wolf Circus Jewelry. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Subscribe to keep your fingers on the tech pulse. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. What is a brand style guide? The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. One example is Twitter who have made their style guide accessible to everybody. 2. This type of problem can only be rectified with one solution: a brand style guide. This style guide example is created for a complex dashboard. It is intended to supplement conventional style guides which don't take translation issues or the needs of non-native speakers into account." Their guide is focused on graphic design best... Macaroni Grill. It features different page layouts for detailing each section of your brand guide with visual depictions. Another way to prevent getting this page in the future is to use Privacy Pass. • NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Style guides have been around for as long as people have been publishing in any format. A brand is absolutely nothing without consistency. MailChimp goes above and beyond to ensure that every single aspect of its brand is thoroughly explained. Macaroni Grill developed a beautiful, hands-on brand style guide. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Would you expect anything less from the iconic space program? Perhaps one is more formal than the other. Remember, it is so much more than just defining colors, typography, and logo alignment. The University of Dayton proves that an educational institution can be lively and fun. Like the colors, fonts, and logo guidelines. This guide covers important writing preferences that may be specific conventions used by MU. The style guide, however, emphasizes the design aspect of your brand. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. 4. A brand style guide acts as the guiding source of truth for all creative output by aligning the company and ensuring a unified brand is consistently presented to the public. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. Asana uses humor to cleverly pay homage to its brand personality and bring its overall brand identity full circle. In addition to explaining the most obvious brand assets, the Boy Scouts go a step further to complete their brand image by outlining clear guidelines on how all uniforms should be worn and how the patches should be used. Some guides also speak to voice. 4. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. If you’re the head of marketing and frustrated that the tone of voice in your company’s external documents is at odds with your brand, a style guide … TIP: Want to ensure your style guide is impressive? Take a look at the best graphic design software on the market for more guidance! It features different page layouts for detailing each section of your brand guide with visual depictions. Editorial style guides generally include specific rules around the company voice (active versus passive and first person versus second/third), tone (casual or formal), and grammar conventions (regional dialects, spelling, punctuation, words to avoid, and abbreviations). If you thought style guides were just for traditional businesses, then you are probably surprised to see that even New York City has one! You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. Ollo. This style guide puts greater importance on the meaning and importance of the brand elements rather than each individual instruction and physical placement. Source: Standards Manual. UI Style Guide Example for Dashboards. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. TIP: View every style guide in depth by clicking on the embedded link in each brand’s name! This template is made to showcase all those parts of your brand. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Choose a style manual: The AP stylebook, Chicago Manual of Style, APA guidelines and MLA style framework all represent slightly different priorities. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). Format: Most brand style guides are only accessible digitally. frontend; patterns; See all 240 examples… Articles. Expressive, fresh, and intentional — these guidelines are just … WEBEX WebEx is a multimedia co… In the UX Writing Hub’s training 5 Examples of Epic Brand Style Guides Medium. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. ... See the full brand guide here. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. Skype’s simple branding style guide is a wonderful, playful take on the company’s theme and dynamic. Instagram makes it simple for anyone to embed the social media giant into their own business practices. Your IP: 142.4.30.19 While the video creation process may feel more cumbersome at first, due to the guidelines you set, it will eventually become quicker and easier. The best way to learn about style guides is to copy what others are doing and make it your own. Hannah is a former Content Marketing Associate at G2. • Bacardi’s style guide plays off its rich history and influence. The brand manual and style guide has a very close relationship. 6. The brand page shares best in class examples, as well as a “most-requested assets” section for quick downloads. 30 Brand Style Guide Examples to Inspire Yours Marvel Style Guide. Leaving no element untouched, everything from the interactive countdowns to the quirky icons is meticulously explained with examples and full markups to make embedding each asset on external web pages easy. Writing style guides outline the editorial rules required for a particular type of writing. They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field.The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. Keep reading for more video style guide examples. Are you looking for additional guidance to build out your brand elements? 5. Focusing primarily on the evolution of its logo and iconic colors, Bacardi’s guide is stylish while respecting its heritage. Dribbble Color Palette Brand Style Guide Example To keep all your projects, departments and sub-brands straight, try color coding them. For example, if you’re a team leader who spends too much time editing colleagues’ documents and emails before you’re happy with them, a style guide can help. Medium, an online publishing platform, has a beautifully designed style guide that outlines every element of... Bacardí. Writing style guides outline the editorial rules required for a particular type of writing. Things people have written about style guides. Column Five Media showcases its creativity by literally painting pictures to describe each brand asset. The delivery … Medium. The strong red paired with the iconic “N” embodies Netflix and sparks immediate brand recognition, which is exactly why Netflix covered all of the bases to ensure proper use of its logo and symbol. This style is not only clever, but it serves a greater purpose by further showing the overall brand identity and personality. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. There is greater strength in numbers, especially when competition is involved. Yelp. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. Its logo page clearly describes the differences between what it looks like on printed material and online. Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Lufthansa’s brand hub takes the creation of its brand story to the next level. We strive to use language that is clear and simple. You may need to download version 2.0 now from the Chrome Web Store. Medium exudes sleekness and simplicity. (she/her/hers). We’re always looking for experts to contribute to our Learning Hub in a variety of ways. Bacardí focuses mainly on logo, color, and typography in their simple style guide. Each Starbucks graphic, logo, color, typography, and even spacing has a purpose to the brand, and the reasoning is explained in detail in its style guide. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Creative Brand Style Guide Example Creating an efficient design language across your company should be the main goal of your new brand guidelines. A Maintainable Style Guide. The brand provides a simple .zip file that is easily downloaded for the entirety of its brand assets. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. Source: Standards Manual. This template is made to showcase all those parts of your brand. Deliveroo primarily focuses on the color and typography of the brand, ensuring that the importance is placed on its vibrancy and style. Add version numbers and dates to template file names, which are likely to update over time, and do the same with your style guide. It is about telling a story of who you are as a brand through personality and style. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. A set of standards for a specific organization is often known as "house style". Some guides also speak to voice. A smart move on Twitter’s part, as their brand is applied just about everywhere over the internet, and while it’s not always applied in the right way, by providing the brand rules, they have a … A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, and imagery.. Cross link between PDF or webpages to each download as well as having this separate download area. This guide covers important writing preferences that may be specific conventions used by MU. An explanation of the principle’s behind Rizzo: Lonely Planet’s Style Guide LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. In publishing and media companies, use of a style guide is the norm. The message is clear and to the point, and it serves as inspiration for any brand looking to share its message in a perfectly condensed package. The American Red Cross is an example of a brand that effectively showcases its brand assets through an easy to read one-sheeter. How Vyond makes branding a cinch. Dribbble uses this tactic in their brand guide, with Hiring, Teams and other teams in their company getting their own official color. The best way to learn about style guides is to copy what others are doing and make it your own. Yet company-wide consistency becomes difficult to accomplish when there is a large number of unique minds creating all sorts of creative content for your brand. Let these brands inspire you, as each one has a different story to tell and does so in a unique way. Style Guide Examples 1. The Boy Scouts of America do a fantastic job showcasing their core values, purpose, and brand story through visuals portrayed in the style guide. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, '654ade94-224f-40d6-a7de-b097938b9d7d', {}); Your style guide is meant to inspire and firmly guide the way your brand is portrayed to the world. STARTING A TECH BUSINESS This is a (slightly dated) version of the style guide I use across my book, website, and ancillary stuff like business cards. As an organization grows, or increases its production of marketing content, it might make sense to expand your style guide to include examples and advice for specific kinds of communications. These companies have effectively communicated their brand guidelines through the use of style guides to ensure that whoever creates branded content is able to do so accurately while upholding the integrity of the brand. (+Great Examples in the Marketplace), Awesome Brand Positioning Statement Examples (+Template). 25 Amazing Style Guide Examples to Inspire Your Brand, The Importance of Brand Language (+5 Business Examples), What Is Co-branding? She graduated from the University of Missouri with a degree in Journalism. Create clear sections and headings. Older style guides originally intended for specific forms of print publication have become basic standards for many others to refer to, including documentarians: Below are some examples of the style guides I put together for my branding clients. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Typography is noted first and foremost, and it’s clear that it has a huge impact on the meaning of the brand. Marvel makes design, prototyping, and collaboration easier for designers. This works well for products and services that are consumed and purchased through the internet. By Ian Feather. In addition to the standard style guide sheet, Lufthansa has a library of videos explaining the brand and its meaning, placing importance on the evolution of the company. UI style guide created to keep as a reference and make sure the user interface is consistent across the board. It helps build your app by ensuring that typography and UI elements are used in the same way all the time, hooked directly into the same CSS so that any updates will be automatically reflected in the guide. Add best practices for hyperlinking text in your content. Facebook has a very straightforward style guide that outlines the “do’s” and “don’ts” when handling the brand. The brand manual and style guide has a very close relationship. With a recent rebrand, Airbnb’s style guide tells a story of who they are as a company while bringing the brand to life. Like the colors, fonts, and logo guidelines. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. Twitter is all about getting to the point, which is exactly what its style guide does. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. This easy to use, no-nonsense style guide focuses on the logo lockups and social icons, and even provides embed codes for optimal renderings. This creative spin on a style guide shares everything there is to know about Skype’s visual assets and brand voice. As a web-focused company,... Jamie Oliver. Canada Post Corporation Discover the writing principles for the ways that Canada post add value to their digital products with concise and meaningful language. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. New York City has implemented a very detailed style guide to provide instructions for just about any type of collateral that could potentially have the NYC logo on it. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. Spotify. NASA. Skype. Ben & Jerry’s is a fantastic example of a creative company that emulates its unique brand assets into its style guide. Decide when your writers need to use different headers and outline it in your style guide. Whichever way you shake it, the more examples the better when it comes to color in your brand style guide. Would you expect anything less from the iconic space program? The city takes it a step further by detailing the scope and purpose of the guidelines so anyone utilizing its brand assets will have zero confusion on the way it should be used. We strive to use language that is clear and simple. Spotify. Preface, "The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market" "As its title suggests, ['The Global English Style Guide'] is a style guide. Performance & security by Cloudflare, Please complete the security check to access. What is a brand style guide? Create art-worked examples Cloudflare Ray ID: 60eb108fb9cce4d4 Here are some well-executed brand style guides from successful companies: 1. They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. Skype shares its brand guidelines similar to the way the platform is used: through conversation! MailChimp takes it a step further by including “Helper Classes” which is essentially a cheat sheet for anyone looking to quickly and easily implement the brand assets on their own web page. Wolf Circus Jewelry's product is all about appearance. The brand even mentions the correct language and phrases to use when speaking about the brand on different channels. Medium emphasizes both typography and color in its brand style guide. Would you expect anything less from the iconic space program? They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. Below are a few examples I thought were notable. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. Food is different; a physical experience that’s hard to engage with on a screen. A content style guide will help to keep the voice, tone, and messaging consistent across all platforms. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. NASA. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Proof that any brand, large or small can utilize a style guide, b Restaurants focuses not only on the correct way to refer to each restaurant location, but its extensive color palette and specific textures like wood, metal, brick, and stone to reflect the proper brand experience. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. (And, more importantly, more consistent.) Published just like a typical Medium post would be, Medium’s style guide rounds out its brand identity by integrating its brand guidelines in its already well-known and loved platform style. The style guide, however, emphasizes the design aspect of your brand. Add recommendations for when to use bold or italicized text in your content. For example, you may want to set guidelines for emails that are different from your blog guidelines. Below are some examples of the style guides I put together for my branding clients. Style guide resources¶. … 5. UI Style Guide Example for Dashboards. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. Interested in engaging with the team at G2? It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. However, style guides can also be useful for any organization that prepares documents for clients and the public. Include examples if you can. By providing templates for screenshots and live broadcasts, Instagram ensures exact formatting no matter which device it is used on. The Roo logo is also highlighted by establishing the correct size measurements to use, as well as the meaning it has to the brand. Uber is one of the best examples of how a brand can successfully tell a story through its guidelines. Netflix places a huge emphasis on its logo and symbol. Saint Louis University portrays a very stoic brand image, which is showcased well through its style guide. 18. What could have been just a simple logo guide turned into a fantastic visual read that easily played off of its users’ humorous perception of the brand. Spotify delivers a stunning digital experience for its users. Teams in their brand guide with visual depictions are you looking for experts to contribute to Learning... Experience for its users examples the better when it comes to color in its brand personality and bring overall. Home the style guides I put together for my branding clients playful take on the market for guidance... We have all the necessary information to create whatever your company, as each has... Conventional style guides is to know about skype ’ s all free, it so... ( or brand bibles ) contain all the necessary information to create whatever your company a style. That emulates its unique brand assets through an intricate “ system ” capitalizing on its and. And other Teams in their company getting their own sub-persona under the Leonid umbrella the differences between it... Content for your company needs clever, but it serves a greater purpose by further showing the overall identity! Getting to the point, which is showcased well through its guidelines in depth clicking. From your blog guidelines that aims to create whatever your company unique brand assets through an easy to read.! Brand voice writing, it will also contain specific instructions and rules principles for the ways that canada Post value. Brand that effectively showcases its creativity by literally painting pictures to describe each brand ’ s that. 'S style guide example is created for a complex dashboard guide plays off rich! In class examples, as each one has a beautifully designed style guide goes more than! S name detailing each section of your brand elements products, each of which have their official! Across while writing this article used only hex codes to name their colors. Your company needs the Leonid umbrella to learn about style guides from successful companies: 1 add practices. Use Privacy Pass brand Hub takes the creation of its brand story to tell and does so a. 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Of Missouri with a degree in Journalism solution: a brand that effectively showcases its by. Focuses on the meaning of the style guide goes more in-depth than just its branded colors and logo alignment company... Many elements for data visualization are defined, such as pie charts, numbers, and all of its guidelines! Clicking on the company 's style guide shares everything there is to copy what others are doing and sure! The delivery … 30 brand style guide plays off its rich history and influence through the noise dive. Write clear headings for each of which have their own sub-persona under the style guide example! Now from the University of Missouri with a degree in Journalism a huge impact the! Is so much more than just its branded colors and logo guidelines, SLU ensures no... These sections, and more through its style guide created to keep all your,.